Tag Archives: anchor text

Insomnia – Jeff Wall

This exercise asks that students read and reflect upon Sharon Boothroyd’s blog post entitled, Beneath the Surface. In the blog post, Boothroyd applies photographic theory to the image, Insomnia, by Jeff Wall, in an effort to deconstruct and decipher the image’s meaning. Having already studied Liz Jobey’s comprehensive essay, A young Brooklyn family going for a Sunday […]

Project 2.2 – Diane Arbus’ Brooklyn Family

This exercise asks that the student read and reflect upon Liz Jobey’s essay on Diane Arbus in Singular Images: Essays on Remarkable Photographs by Sophie Howarth. “The fictions we make about photographs are as unreliable as they are unavoidable” (Jobey 2005, p.67). This is Liz Jobey’s opening line and the sentiment on which her essay […]

Rhetoric of the Image – Roland Barthes

A challenging and enduring study, this post is both summary of, and my understanding of Roland Barthes’, Rhetoric of the Image. In his essay, Barthes, through deconstruction and analysis, explores the functionality of photographs in the communication of specific messages. Barthes opts for an advertising image for his study because “in advertising the signification of […]

Project 2: Reading Pictures

This exercise asks that the student ‘rip out an advertising image from a newspaper supplement and circle and write on as many parts of the image as you can. Comment on what it is, what it says about the product and why you think it’s there’. Advertisement Critique The above advertisement for Newbridge Silverware appeared […]

Project 2.1 – Image and Text

This exercise requires me to select newspaper images and write my own captions, using both anchoring and relaying text. How does the text contextualise /re-contextualise the image? Anchor – In news stories the text that accompanies pictures is usually there to control the meaning, to stop the image from being in a manner that isn’t […]